MICHAEL HAUSSMAN’S NEW CAMPAIGN FOR UNITED AIRLINES FEATURED IN CHICAGO TRIBUNE
United Goes Back To ‘Friendly Skies’ Ad Campaign
September 20, 2013|By Samantha Bomkamp | Tribune reporter
United Airlines has unveiled a new ad campaign that it hopes will bring customersback to the better days of flying.
The Chicago-based airline announced Friday it developed a series of ads featuring its famous “Fly the Friendly Skies” tag line it last used in 1996.
United, the world’s largest airline, said the new campaign came from customer feedback and a desire to focus on technology improvements and product enhancements made over the last few years.