EXAMINER.COM COVERAGE OF NEW UNITED “ATHLETES ABOARD”
United Airlines Set To Debut Rousing Sochi Olympics TV Spot (Video)
The Sochi Winter Olympics begin Friday as athletes from all over the world convene for the opening ceremonies.
United Airlines will be there too as the Chicago-based airline debuts its stunning 60-second Olympic-themed commercial from ad agency McGarryBowen/New York. The spot will air for the first time during Friday’s Olympic opening celebration.
The Olympic Games are a big deal for United. And the airline’s visually- and aurally-thrilling new TV spot is a major reflection of that.
United has been the official carrier of the United States Olympic Committee and Team USA for the past 34 years. In that official capacity, United has ferried America’s athletes to and from every Olympics, as well as related competitions, training events and Olympic Trials.
Titled “Athletes Aboard,” United’s Olympic spot was filmed on a United Boeing 777 widebody airplane parked in a United hangar at Los Angeles International Airport (LAX), as well as around the plane and at a boarding gate inside the Los Angeles airport.
“Athletes Aboard” features some of the prominent American athletes participating in the Sochi Games, including Chicagoan Gracie Gold, the reigning women’s U.S. figure skating champion, and Shani Davis, a gold medal-winning Olympic speedskater also from Chicago.
Viewers of “Athletes Aboard” will immediately discover this is no boring, run-of-the-mill commercial comprised of athletes sitting around an airplane. No way.
